Feature Sponsorship Ad dimensions, specifications, and requirements

product examples and details

All ad sizes must be sent for your sponsorship. 

Quick Asset Checklist (please send all of the following):

  • Banner Ads (300x600, 728x90, 320x50)
  • Logo Files 
  • Company Bio
  • Social Media Links

Be sure to send all ad sizes in 1x and 2x densities for retina display screens.

Example:
1x Density - 300x600
2x Density - 600x1200

Full Specs

Banner ads

Leaderboard Banner
1x - 728 pixels wide x 90 pixels tall
2x - 1456 pixels wide x 180 pixels tall

Halfpage Banner
1x - 300 pixels wide x 600 pixels tall
2x - 600 pixels wide x 1200 pixels tall

Mobile Banner
1x - 320 pixels wide x 50 pixels tall
2x - 640 pixels wide x 100 pixels tall

File size must be under 1MB for all ads

Acceptable File Formats: .jpg, .gif, HTML5, and a variety of rich media vendors and formats.

2x Density Images

2x Density images are very important to include in any web ad campaign ad to ensure your ad creative looks crisp and clear on the end-users display. If you do not include 2x density ads, they will appear blurry and unclear on high-resolution retina display screens.

Retina vs Non-Retina Images
1x Density Ad, on a high resolution Retina Display
2x Density Ad, on a high resolution Retina Display
Image and text are sharp and crisp
Significant Pixelation
Hard to read
Retina vs Non-Retina Images

Logo Requirements 

Your logo will appear along side the sponsored category block on the homepage, and all sponsored category pages, Please provide ALL of the below logos.

  • (1) 8-bit .png file on a black background in square format.
  • (1) .eps file on a white background.
  • (1) .jpeg file on a white background in square format.

Company Bio

As an advertiser, you’ll supply a short introduction announcing your sponsorship of the content and telling readers about your company. We’ll link to your site in the blurb, so please provide the appropriate URL. This text is subject to editing and approval and must be 200 characters/45 words or less.

Social Media

Please include links to all social media profiles you would like us to link to on your sponsored content pages: Facebook, Twitter, YouTube, Instagram, or even a mailing-list sign-up form on your site.

Disclaimer

Racer X reserves the right to edit or change copy submitted as we see fit to ensure maximum engagement through racerxonline.com, Racer X social media, and Racer X email newsletter. Racer X also reserves the right to adjust campaign run-times and scheduled dates as we see fit to accommodate editorial and advertising needs. Racer X reserves the right to refuse to post any submitted ad material that we deem sensitive or controversial that would otherwise damage Racer X’s reputation.