Racer X Media Kit

Racer X Magazine 

IN-depth Motocross and Supercross coverage

Monthly Readers 

Issues Per Year

Racer X Illustrated Dives Deeper. Way Deeper.

Motocross content, once hard to fnd, is now overflowing via social media and the internet. But only Racer X tells the full story: what happened and why it happened.

The Biggest Stories 

Stories and columns about—and by—the sports biggest names

Top Journalists 

Unparalleled reporting by the best in moto journalism

Award Winning 

Award-winning revolutionary digital edition

Amazing Photography

First-rate photography and design

Having subscribed to many other magazines, no one covers motocross and supercross better. The best contributors in the industry, full stop!Racer X Subscriber
Racer X editor-in-chief Davey Coombs interviewing Ricky Carmichael in 1997.
Racer X editor-in-chief Davey Coombs interviewing Ricky Carmichael in 1997.
Racer X Magazine Opening Feature Spread
Racer X Magazine Opening Feature Spread
Best motocross publication on the market & I have loved it since the 1st copy. Racer X Susbcriber

Why Racer X Magazine

Racer X Illustrated May 2023 Issue Cover
Racer X Illustrated May 2023 Issue Cover

Subscriber Growth

We have some of the most devoted readers in the industry. In 2022, we saw a growth of 27% from 2021 in our subscription renewals. While the overall print industry may be shrinking, Racer X Illustrated is still thriving with even higher goals for 2023. With our in-depth perspective and industry leading coverage, every 2 out of 3 subscribers renews to Racer X Illustrated on a yearly basis for more content. 

The Power of Print

There’s nothing like getting a fresh copy of your favorite magazine in the mail. Taking a time out to unplug from the noise on the internet, Racer X transports our readers into timeless motocross and supercross stories not found anywhere else. In this distraction-free zone, print ads have staying power:

  • The average magazine gets passed to at least 1-3 other people.
  • Magazines become collectors items and are picked up days, months or even years later.
  • Ad recall, comprehension & engagement help make lasting impressions in meaningful ways.
  • When leveraged with QR codes, they synergistically bridge the print/digital gap.
  • 90% of Racer X advertisers are repeat customers on a 9-12x rate year after year.

Going Digital

Ditching the previous flip book-pinch and zoom style, our award-winning, vertically scrolling digital version is seamlessly integrated with racerxonline.com for a more user-friendly experience with the ease of access being prioritized. Our digitally-enhanced pages are second-to-none and allow for multimedia and hyper-targeted linking direct to your product page. 

The most exciting partner feature is that all ads are located outside the paywall - meaning all paying and non-paying audiences have the chance to see your message, regardless of being a subscriber. 

Digital Flexibility

Unique to our digital offering is the ability to insert catalogs at a much cheaper rate than printing 1000’s of print copies. Leverage our digital audience for your next product catalog!

Racer X Illustrated April 2023 on iPad
Racer X Illustrated April 2023 on iPad

Print & Digital Edition Subscription growth since 2022

Increased Digital Edition Viewership Since 2021

Racer X Dealer
Racer X Dealer

Dealer Penetration

Racer X is the favorite of parts-counter employees, who can influence sales directly at the dealership. They open the fresh box of magazines and read them first to see what’s hot before Racer X even hits the sales rack.

Consumer Influence

Racer X Magazine has shown over the years influence at all levels in the motocross industry food chain - consumers, dealer parts buyers and counter help, distributor buyers & road men and of course the ultimate customer - the rider himself or his parents.

Contact us to learn more

Contact us to discuss how advertising with Racer X can become an integral part of your marketing strategy. Need creative design services? Be sure to ask your sales rep about how Racer X can design your ads for you.