Racer X Media Kit

Email Opportunities

Measurable Targeted Welcome

70,000
Subscribers and Growing

30%
Average Open Rate

GEt Targeted

Reach our opt-in only audience of hardcore moto enthusiasts via in their inboxes. Email is the only platform that lets you speak to our audience in a personal & genuine manner—there’s nothing more personal.

Send your 100% owned email to our readers. Sponsored emails can be a powerful way to reach our audience, aligning your brand with ours and increasing exposure in a very receptive environment. They also come with a retargeted email to recipients who have not clicked within your email.

The Numbers

List Stats
List Size70,000 +
Average Open Rate30%
Average Click Rate1.0%
Reader annual house income above $75,00072%
Reader Motorcycle Ownership94%
Email Blasts
Email Blasts
List Demographics
Gender
Male78%
Female22%
Ages
18-2414%
25-4445%
45+41%
Email Blast desktop gif example
Email Blast desktop gif example
Future Purchase Behavior

Based on our 2022 reader survey, within the next 12 months, readers said they planned to purchase the following items:

Off-road Motorcycle/Dirt Bike66%
Riding Gear82%
Helmets43%
Boots39%
Safety Equipment (knee brace, chest protector, neck brace)51.4%

Contact us to learn more

Contact us to discuss how advertising with Racer X can become an integral part of your marketing strategy. Need creative design services? Be sure to ask your sales rep about how Racer X can design your ads for you.