Email Opportunities
Measurable • Targeted • Welcome
67,000
Subscribers and Growing
31%
Average Open Rate
GEt Targeted
Reach our opt-in only audience of hardcore moto enthusiasts via in their inboxes. Email is the only platform that lets you speak to our audience in a personal & genuine manner—there’s nothing more personal.
Send your 100% owned email to our readers. Sponsored emails can be a powerful way to reach our audience, aligning your brand with ours and increasing exposure in a very receptive environment. They also come with a retargeted email to recipients who have not opened your email.
The Numbers
List Stats
| List Size | 67,000 + |
| Average Open Rate | 31% |
| Average Click Rate | 1.4% |
| Reader annual house income above $75,000 | 70% |
| Reader Motorcycle Ownership | 90% |
List Demographics
| Gender | |
| Male | 78% |
| Female | 22% |
| Ages | |
| 18-24 | 14% |
| 25-44 | 45% |
| 45+ | 41% |
Future Purchase Behavior
Based on our 2022 reader survey, within the next 12 months, readers said they planned to purchase the following items:
| Off-road Motorcycle/Dirt Bike | 66% |
| Riding Gear | 82% |
| Helmets | 43% |
| Boots | 39% |
| Safety Equipment (knee brace, chest protector, neck brace) | 51.4% |
Contact us to learn more
Contact us to discuss how advertising with Racer X can become an integral part of your marketing strategy. Need creative design services? Be sure to ask your sales rep about how Racer X can design your ads for you.