2023 Racer X
Audience
Reader Survey
2023 Racer X Readers' Choice Survey
Welcome to the 2023 Racer X Readers' Choice Survey where Information is power! We strive to provide you with the most accurate look at our audience and industry to help you strategize and fine tune your marketing plan. Below you will find a brief snapshot of our audience which includes data collected from Racer X Online and Racer X Magazine Readers. For the full survey data, click any one of the Reader Survey buttons below.
72%
Visits Racer X Online at least once a week
94%
Own a Motorcycle
| Motorcycle Ownership | |
| 4-stroke MX | 61.7% |
| 2-Stroke MX | 50.7% |
| Pit Bike | 34.7% |
| Dual Sport/Adventure | 20.3% |
| Purchase Plans | |
| 4-stroke MX | 39.1% |
| 2-Stroke MX | 24.8% |
| Pit Bike | 12.1% |
| Dual Sport/Adventure | 12.1% |
61%
plan to buy a motorcycle in the next 12 months
55.4% of Racer X Readers Say They're riding More than what they were a year ago
94.1%
Ride Offroad
52%
Households with multiple riders
61% of our readers spent at least $500 in Parts & Accessories in the last year.
92.3%
Buy Gear & Hard Parts
| Plan to Purchase in the next 12 Months | |
| Riding Gear | 82% |
| Goggles | 59.8% |
| Helmet | 55% |
| Boots | 48.4% |
| Braces and Protective Gear | 52% |
83.6% of our readers are influenced to buy based on magazine Ads, website ads, & editorial Content.
| Plan To purchase in the next 12 months | |
| Tires | 75.4% |
| Lubricants | 70.1% |
| Air Filter | 60.8% |
| Plastics | 29.6% |
| Exhaust | 18.8% |
| Handlebars | 24.7% |
18%
Plan to Buy an Electric Machine
| Electric Machine Ownership | |
| Own electric play bike | 8.8% |
| Plan to buy electric play bike | 18.2% |
| Own electric motorcycle | 2.7% |
| Plan to buy electric motorcycle | 15.4% |
Racer X Reader Demographics
33%
Aged 25-44
72% of Racer X Readers have an average annual household income of $75,000 or higher.
93.3%
Readers in the US
| Country: | |
| United States of America | 93.3% |
| Canada | 3.9% |
| Australia/New Zealand | 0.9% |
| United Kingdom of Great Britain and Northern Ireland | 0.4% |
| Other | 1.5% |
This survey was posted to racerxonline.com in November of 2023 and concluded in January of 2024. We received a total of 1,044 responses.