2021 Racer X Readers' Choice Survey
Welcome to the 2021 Racer X Readers' Choice Survey where Information is power! We strive to provide you with the most accurate look at our audience and industry to help you strategize and fine tune your marketing plan. Below you will find a brief snapshot of our audience which includes data collected from Racer X Online and Racer X Magazine Readers. For the full survey data, click any one of the Reader Survey buttons below.
Visits Racer X Online at least once a week
Own a Motorcycle
plan to buy a motorcycle in the next 12 months
65.2% of Racer X Readers Say They're riding More than what they were a year ago
Households with multiple riders
70% of our readers spent at least $500 in Parts & Accessories in the last year.
Buy Gear & Hard Parts
|Plan to Purchase in the next 12 Months|
|Braces and Protective Gear||33%|
81.5% of our readers are influenced to buy based on magazine Ads, website ads, & editorial Content.
|Plan To purchase in the next 12 months|
36.6% of our readers participate in Mountain Biking at least once a month. 20.3% participate once every few months.
|Electric Bike Ownership|
|Plan to buy eMTB||20.6%|
|Own Electric Motorcycle||4.3%|
|Plan to buy Electric Motorcycle||13.2%|
Racer X Reader Demographics
Have an Associate degree or higher
68.5% of Racer X Readers have an average annual household income of $75,000 or higher.
|United States of America||91.6%|
|United Kingdom of Great Britain and Northern Ireland||0.8%|
This survey was posted to racerxonline.com in October of 2021 and concluded in January of 2022. We received a total of 1,446 responses.