Racer X Media Kit

2020 Racer X

Audience 

Reader Survey

2020 Racer X Readers' Choice Survey

Welcome to the 2020 Racer X Readers' Choice Survey where Information is power! We strive to provide you with the most accurate look at our audience and industry to help you strategize and fine tune your marketing plan. Below you will find a brief snapshot of our audience which includes data collected from Racer X Online and Racer X Magazine Readers. For the full survey data, click any one of the Reader Survey buttons below.

Full Reader Survey

67%
Visits Racer X Online at least once a week

92%
Own a Motorcycle 

Motorcycle Ownership
4-stroke MX61.1%
2-Stroke MX44.7%
Pit Bike27.4%
Dual Sport/Adventure11.6%
Purchase Plans
4-stroke MX 32.7%
2-Stroke MX19.1%
Pit Bike8.6%
Dual Sport/Adventure 7.1%

70%
plan to buy a motorcycle in the next 12 months

84.5% of Racer X Readers ride at least 1-3 times a month.

93.3%
Ride Offroad

48%
Households with multiple riders

62% of our readers spent at least $500 in Parts & Accessories in the last year.

93.4%
Buy Gear & Hard Parts

Plan to Purchase in the next 12 Months
Riding Gear65%
Goggles56.1%
Helmet51.8%
Boots43.6%
Braces and Protective Gear25%

81.5% of our readers are influenced to buy based on magazine Ads, website ads, & editorial Content.

Plan To purchase in the next 12 months
Tires69.4%
Lubricants67.2%
Air Filter48.4%
Plastics28.2%
Exhaust19.2%
Handlebars20.7%

Full Reader Survey

36.6% of our readers participate in Mountain Biking at least once a month. 20.3% participate once every few months.

22.3%
Plan to Buy an E-MTB

Full Reader Survey

Electric Bike Ownership
Own eMTB6.6%
Plan to buy eMTB22.3%
Own Electric Motorcycle4.2%
Plan to buy Electric Motorcycle13%

Racer X Reader Demographics

43%
Have an Associate degree or higher

75%
Work Full-Time

41.6%
Aged 25-44

63.5% of Racer X Readers have an average annual household income of $75,000 or higher.

90.8%
Readers in the US

Full Reader Survey

Country:
United States of America 90.8%
Canada4.2%
Australia/New Zealand1.9%
United Kingdom of Great Britain and Northern Ireland0.5%
Other2.6%

This survey was posted to racerxonline.com in October of 2020 and concluded in December of 2020. We received a total of 2,547 responses.