Racer X Media Kit

2021 Racer X

Audience 

Reader Survey

2021 Racer X Readers' Choice Survey

Welcome to the 2021 Racer X Readers' Choice Survey where Information is power! We strive to provide you with the most accurate look at our audience and industry to help you strategize and fine tune your marketing plan. Below you will find a brief snapshot of our audience which includes data collected from Racer X Online and Racer X Magazine Readers. For the full survey data, click any one of the Reader Survey buttons below.

Full Reader Survey

75%
Visits Racer X Online at least once a week

91%
Own a Motorcycle 

Motorcycle Ownership
4-stroke MX63.2%
2-Stroke MX50.2%
Pit Bike31.3%
Dual Sport/Adventure16.7%
Purchase Plans
4-stroke MX 41.5%
2-Stroke MX26.9%
Pit Bike9.9%
Dual Sport/Adventure 13.7%

66%
plan to buy a motorcycle in the next 12 months

65.2% of Racer X Readers Say They're riding More than what they were a year ago

97.7%
Ride Offroad

53%
Households with multiple riders

70% of our readers spent at least $500 in Parts & Accessories in the last year.

91.2%
Buy Gear & Hard Parts

Plan to Purchase in the next 12 Months
Riding Gear60%
Goggles54.5%
Helmet50.2%
Boots41%
Braces and Protective Gear33%

81.5% of our readers are influenced to buy based on magazine Ads, website ads, & editorial Content.

Plan To purchase in the next 12 months
Tires69.4%
Lubricants62%
Air Filter56.5%
Plastics32.9%
Exhaust21.9%
Handlebars21.8%

Full Reader Survey

36.6% of our readers participate in Mountain Biking at least once a month. 20.3% participate once every few months.

20.6%
Plan to Buy an E-MTB

Full Reader Survey

Electric Bike Ownership
Own eMTB8%
Plan to buy eMTB20.6%
Own Electric Motorcycle4.3%
Plan to buy Electric Motorcycle13.2%

Racer X Reader Demographics

43%
Have an Associate degree or higher

75%
Work Full-Time

36.8%
Aged 25-44

68.5% of Racer X Readers have an average annual household income of $75,000 or higher.

91.6%
Readers in the US

Full Reader Survey

Country:
United States of America 91.6%
Canada3.1%
Australia/New Zealand1.3%
United Kingdom of Great Britain and Northern Ireland0.8%
Other3.2%

This survey was posted to racerxonline.com in October of 2021 and concluded in January of 2022. We received a total of 1,446 responses.