Racer X Media Kit

2022 Racer X

Audience 

Reader Survey

2022 Racer X Readers' Choice Survey

Welcome to the 2022 Racer X Readers' Choice Survey where Information is power! We strive to provide you with the most accurate look at our audience and industry to help you strategize and fine tune your marketing plan. Below you will find a brief snapshot of our audience which includes data collected from Racer X Online and Racer X Magazine Readers. For the full survey data, click any one of the Reader Survey buttons below.

Full Reader Survey

72%
Visits Racer X Online at least once a week

90%
Own a Motorcycle 

Motorcycle Ownership
4-stroke MX59%
2-Stroke MX44.4%
Pit Bike29.6%
Dual Sport/Adventure15.3
Purchase Plans
4-stroke MX 24%
2-Stroke MX18.3%
Pit Bike6.2%
Dual Sport/Adventure 9.4%

66%
plan to buy a motorcycle in the next 12 months

57.7% of Racer X Readers Say They're riding More than what they were a year ago

95.2%
Ride Offroad

52%
Households with multiple riders

65% of our readers spent at least $500 in Parts & Accessories in the last year.

92.3%
Buy Gear & Hard Parts

Plan to Purchase in the next 12 Months
Riding Gear82%
Goggles47.9%
Helmet43%
Boots39%
Braces and Protective Gear51.4%

81.5% of our readers are influenced to buy based on magazine Ads, website ads, & editorial Content.

Plan To purchase in the next 12 months
Tires69.1%
Lubricants63.6%
Air Filter54.2%
Plastics26%
Exhaust20.5%
Handlebars20.2%

Full Reader Survey

36.6% of our readers participate in Mountain Biking at least once a month. 20.3% participate once every few months.

17.8%
Plan to Buy an E-MTB

Full Reader Survey

Electric Bike Ownership
Own eMTB9.2%
Plan to buy eMTB17.8%
Own Electric Motorcycle4.2%
Plan to buy Electric Motorcycle13.2%

Racer X Reader Demographics

43%
Have an Associate degree or higher

75%
Work Full-Time

35%
Aged 25-44

70% of Racer X Readers have an average annual household income of $75,000 or higher.

93.3%
Readers in the US

Full Reader Survey

Country:
United States of America 93.3%
Canada3.5%
Australia/New Zealand0.7%
United Kingdom of Great Britain and Northern Ireland0.4%
Other2.1%

This survey was posted to racerxonline.com in November of 2022 and concluded in January of 2023. We received a total of 1,194 responses.