2022 Racer X
Audience
Reader Survey
2022 Racer X Readers' Choice Survey
Welcome to the 2022 Racer X Readers' Choice Survey where Information is power! We strive to provide you with the most accurate look at our audience and industry to help you strategize and fine tune your marketing plan. Below you will find a brief snapshot of our audience which includes data collected from Racer X Online and Racer X Magazine Readers. For the full survey data, click any one of the Reader Survey buttons below.
72%
Visits Racer X Online at least once a week
90%
Own a Motorcycle
| Motorcycle Ownership | |
| 4-stroke MX | 59% |
| 2-Stroke MX | 44.4% |
| Pit Bike | 29.6% |
| Dual Sport/Adventure | 15.3 |
| Purchase Plans | |
| 4-stroke MX | 24% |
| 2-Stroke MX | 18.3% |
| Pit Bike | 6.2% |
| Dual Sport/Adventure | 9.4% |
66%
plan to buy a motorcycle in the next 12 months
57.7% of Racer X Readers Say They're riding More than what they were a year ago
95.2%
Ride Offroad
52%
Households with multiple riders
65% of our readers spent at least $500 in Parts & Accessories in the last year.
92.3%
Buy Gear & Hard Parts
| Plan to Purchase in the next 12 Months | |
| Riding Gear | 82% |
| Goggles | 47.9% |
| Helmet | 43% |
| Boots | 39% |
| Braces and Protective Gear | 51.4% |
81.5% of our readers are influenced to buy based on magazine Ads, website ads, & editorial Content.
| Plan To purchase in the next 12 months | |
| Tires | 69.1% |
| Lubricants | 63.6% |
| Air Filter | 54.2% |
| Plastics | 26% |
| Exhaust | 20.5% |
| Handlebars | 20.2% |
36.6% of our readers participate in Mountain Biking at least once a month. 20.3% participate once every few months.
17.8%
Plan to Buy an E-MTB
| Electric Bike Ownership | |
| Own eMTB | 9.2% |
| Plan to buy eMTB | 17.8% |
| Own Electric Motorcycle | 4.2% |
| Plan to buy Electric Motorcycle | 13.2% |
Racer X Reader Demographics
43%
Have an Associate degree or higher
75%
Work Full-Time
35%
Aged 25-44
70% of Racer X Readers have an average annual household income of $75,000 or higher.
93.3%
Readers in the US
| Country: | |
| United States of America | 93.3% |
| Canada | 3.5% |
| Australia/New Zealand | 0.7% |
| United Kingdom of Great Britain and Northern Ireland | 0.4% |
| Other | 2.1% |
This survey was posted to racerxonline.com in November of 2022 and concluded in January of 2023. We received a total of 1,194 responses.