Instagram Post Dimensions and Specs
Photos:
- 1080px by 1080px (Square)
- 1080px by 1350px (Portrait) - performs the best
- 1080px by 608px (Landscape)
- Keep your text to image ratio under 25%
Videos:
- Aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
- Maximum length: 45 seconds
- File Size: 4GB max
- Format: mp4, mov
- Full list of video requirements
Please be sure to approve Racer X's Instagram account as an approved partner on your companies Instagram page.
Example of a Good instagram ad
- Content is very organic.
- Little to no text on images.
- Keeps text-to-image ratio under 25%.
- Utilizes a gallery of multiple photos for maximum engagement.
- Content is relatable to our reader base.
- Caption ties brand to current events in the industry.
- Utilizes hashtags.
- Caption is short and to the point (longer captions are okay if they're meaningful and engaging).
Disclaimer
Racer X reserves the right to edit or change copy submitted as we see fit to ensure maximum engagement through racerxonline.com, Racer X social media, and Racer X email newsletter. Racer X also reserves the right to adjust campaign run-times and scheduled dates as we see fit to accommodate editorial and advertising needs. Racer X reserves the right to refuse to post any submitted ad material that we deem sensitive or controversial that would otherwise damage Racer X’s reputation.