Instagram Post Dimensions and Specs

product examples and details

Photos:

  • 1080px by 1080px (Square)
  • 1080px by 1350px (Portrait) - performs the best 
  • 1080px by 608px (Landscape)
  • Keep your text to image ratio under 25%

Videos:

  • Aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Maximum length: 45 seconds
  • File Size: 4GB max
  • Format: mp4
  • Full list of video requirements

Please be sure to approve Racer X's Instagram account as an approved partner on your companies Instagram page. Instructions on how to do this can be found below.

Instagram Paid Partnership Approval Instructions using a Mobile device

  • Go to your page and hit the menu icon in the top right corner
  • Then click settings
  • Then Business>Branded Content>Approved Partners
  • Once you click approved partners, you should prompted to search for an account to approve. Search racerxonline and select our account
  • We should be approved at this point

Example of a Good instagram ad

  • Content is very organic.
  • Little to no text on images.
  • Keeps text-to-image ratio under 25%. 
  • Utilizes a gallery of multiple photos for maximum engagement. 
  • Content is relatable to our reader base. 
  • Caption ties brand to current events in the industry.
  • Utilizes hashtags. 
  • Caption is short and to the point (longer captions are okay if they're meaningful and engaging). 

View this post live on our instagram

Disclaimer

Racer X reserves the right to edit or change copy submitted as we see fit to ensure maximum engagement through racerxonline.com, Racer X social media, and Racer X email newsletter. Racer X also reserves the right to adjust campaign run-times and scheduled dates as we see fit to accommodate editorial and advertising needs. Racer X reserves the right to refuse to post any submitted ad material that we deem sensitive or controversial that would otherwise damage Racer X’s reputation.