Instagram Post Dimensions and Specs

product examples and details

Photos:

  • 1080px by 1080px (Square)
  • 1080px by 1350px (Portrait) - performs the best 
  • 1080px by 608px (Landscape)
  • Keep your text to image ratio under 25%

Videos:

  • Aspect ratio: Landscape (1.91:1), Square (1:1), Vertical (4:5)
  • Maximum length: 45 seconds
  • File Size: 4GB max
  • Format: mp4, mov
  • Full list of video requirements

Please be sure to approve Racer X's Instagram account as an approved partner on your companies Instagram page.

Example of a Good instagram ad

  • Content is very organic.
  • Little to no text on images.
  • Keeps text-to-image ratio under 25%. 
  • Utilizes a gallery of multiple photos for maximum engagement. 
  • Content is relatable to our reader base. 
  • Caption ties brand to current events in the industry.
  • Utilizes hashtags. 
  • Caption is short and to the point (longer captions are okay if they're meaningful and engaging). 

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Disclaimer

Racer X reserves the right to edit or change copy submitted as we see fit to ensure maximum engagement through racerxonline.com, Racer X social media, and Racer X email newsletter. Racer X also reserves the right to adjust campaign run-times and scheduled dates as we see fit to accommodate editorial and advertising needs. Racer X reserves the right to refuse to post any submitted ad material that we deem sensitive or controversial that would otherwise damage Racer X’s reputation.