Racer X Media Kit

GNCC Event Program

Die-hard Off-road Enthusiasts

Average Spectators Per Event

Program Readership

GNCC Souvenir Program

The Specialized Grand National Cross Country Series (GNCC Racing) is the premier off-road racing series in America. It draws:

  • The largest crowds of spectators and racers
  • The largest cash awards and contingency programs
  • The most comprehensive media coverage in off-road racing

All 13 GNCC rounds are broadcast live on RacerTV.com with a total of 32 shows throughout the racing season (including 13 Bikes and 13 ATVs), in addition to the comprehensive coverage on NBC Sports Network. All events are produced by Racer Productions, Inc., a West Virginia-based motorcycle and ATV race production company. 

As an advertiser, you have the chance to present your brand to the most die-hard group of off-road enthusiasts you could ask for.

GNCC Racing By The Numbers

Stats as of 2022

Years of GNCC Racing 48
Average Spectators per Event 5,500
Total Spectators71,506
Total Events 13
Motorcycle Classes67
ATV Classes 50
Micro Classes 11
eMTB Classes 10
Unique Rider Entries for the Series6,850
Unique Rider Entries per Event 1,683
Program Readership20,000

Program Advertiser Perks

As an event program advertiser, you get tickets for each round of GNCC: 8 tickets per spread, 4 tickets per full page.

2023 GNCC Program Cover
2023 GNCC Program Cover


Space 1/13/23
Materials Due 1/20/23
On-Sale 2/18/23

Contact us to learn more

Contact us to discuss how advertising with Racer X can become an integral part of your marketing strategy. Need creative design services? Be sure to ask your sales rep about how Racer X can design your ads for you.