Racer X Media Kit

GNCC Event Program

Die-hard Off-road Enthusiasts

Average Spectators Per Event

Program Readership

GNCC Souvenir Program

The Specialized Grand National Cross Country Series (GNCC Racing) is the premier off-road racing series in America. It draws:

  • The largest crowds of spectators and racers
  • The largest cash awards and contingency programs
  • The most comprehensive media coverage in off-road racing

All 13 GNCC rounds are broadcast live on RacerTV.com with a total of 32 shows throughout the racing season (including 13 Bikes and 13 ATVs), in addition to the comprehensive coverage on NBC Sports Network. All events are produced by Racer Productions, Inc., a West Virginia-based motorcycle and ATV race production company. 

As an advertiser, you have the chance to present your brand to the most die-hard group of off-road enthusiasts you could ask for.

GNCC Racing By The Numbers

Stats as of 2021

Years of GNCC Racing 47
Average Spectators per Event 6,336
Total Spectators82,366
Total Events 13
Motorcycle Classes54
ATV Classes 41
Micro Classes 11
eMTB Classes 8
Unique Rider Entries for the Series7,445
Unique Rider Entries per Event 1,823
Program Readership20,000

Program Advertiser Perks

As an event program advertiser, you get tickets for each round of GNCC: 8 tickets per spread, 4 tickets per full page.

2021 GNCC Event Program
2021 GNCC Event Program


Space 1/13/23
Materials Due 1/20/23
On-Sale 2/18/23

Contact us to learn more

Contact us to discuss how advertising with Racer X can become an integral part of your marketing strategy. Need creative design services? Be sure to ask your sales rep about how Racer X can design your ads for you.