2025 Racer X
Audience
Reader Survey
2025 Racer X Readers' Choice Survey
Welcome to the 2025 Racer X Readers' Choice Survey where Information is power! We strive to provide you with the most accurate look at our audience and industry to help you strategize and fine tune your marketing plan. Below you will find a brief snapshot of our audience which includes data collected from Racer X Online and Racer X Magazine Readers. For the full survey data, click any one of the Reader Survey buttons below.
74%
Visits Racer X Online at least once a week
90%
Own a Motorcycle
| Motorcycle Ownership | |
| 4-stroke MX | 56.9% |
| 2-Stroke MX | 45.4% |
| Pit Bike | 32.3% |
| Dual Sport/Adventure | 22.7% |
| Purchase Plans | |
| 4-stroke MX | 38% |
| 2-Stroke MX | 25.3% |
| Pit Bike | 8.8% |
| Dual Sport/Adventure | 13.6% |
61%
plan to buy a motorcycle in the next 12 months
50.8% of Racer X Readers Say They're riding More than what they were a year ago
95.7%
Ride Offroad
47%
Households with multiple riders
43% of our readers spent at least $750 in Parts & Accessories in the last year.
90.8%
Buy Gear & Hard Parts
| Plan to Purchase in the next 12 Months | |
| Riding Gear | 60% |
| Goggles | 55% |
| Helmet | 53% |
| Boots | 47% |
| Braces and Protective Gear | 18% |
83.6% of our readers are influenced to buy based on magazine Ads, website ads, & editorial Content.
| Plan To purchase in the next 12 months | |
| Tires | 74.7% |
| Lubricants | 69.6% |
| Air Filter | 53.2% |
| Plastics | 25.3% |
| Exhaust | 19% |
| Handlebars | 18.8% |
8%
Plan to Buy an Electric Machine
| Electric Machine Ownership | |
| Own electric motorcycle | 5.7% |
| Plan to buy electric motorcycle | 8% |
Racer X Reader Demographics
25%
Aged 25-44
69% of Racer X Readers have an average annual household income of $81,000 or higher.
94%
Readers in the US
| Country: | |
| United States of America | 94% |
| Canada | 3.6% |
| Australia/New Zealand | 1.1% |
| United Kingdom of Great Britain and Northern Ireland | 0.3% |
| Other | 1% |
This survey was posted to racerxonline.com in November of 2025 and concluded in February of 2026. We received a total of 1,167 responses.